with Muay Thai Fighter Muner Jihan and Topmodel Elena
Star photographer, filmmaker and artist Mayk Azzato staged the campaign in a breathtaking setting at dream locations such as PANGKORLAUT RESORT and THE BANJARAN HOTSPRINGS RETREAT, Malaysia.
The photos were taken in tropical locations: sun, jungle, the perfect beach and holistic spas. The dense green forests, colorful, exotic smelling flowers and fruits, rocks cut by water and wind and geothermal hot springs formed the perfect backdrop for the shoot. This is how inspiring pictures were created with a natural look and exotic flair. IATITAI hired the top model Elena Cheurina for the campaign and the Muay Thai fighter and model Muner Jihan for the men’s skin care line.
IATITAI Marketing Director
«With his visual language and aesthetics, the Italian photo artist Azzato perfectly reflects our philosophy – BEAUTY BODY BALANCE.
Azzato’s motifs lead us into a relaxed ambience and awaken the senses for pure healthy beauty through Skinfood products.
His professional team, as well as The Creatives and Landmark Film, created a fantastic atmosphere behind and in front of the scenes.
And Muay Thai professional Muner also provided us with exciting stories from the world of the oldest and toughest martial arts. »